http://dereksanders.wordpress.com How to maximize your advertising dollars on the Internet Wed, 21 Mar 2007 16:13:11 +0000 en hourly 1 http://wordpress.com/ http://s2.wp.com/i/buttonw-com.png http://dereksanders.wordpress.com http://dereksanders.wordpress.com/2007/03/21/choosing-the-right-seo-company/ http://dereksanders.wordpress.com/2007/03/21/choosing-the-right-seo-company/#comments Wed, 21 Mar 2007 16:12:25 +0000 dereksanders http://dereksanders.wordpress.com/2007/03/21/choosing-the-right-seo-company/ ]]> Mike over at the Internet Lawyer Marketing blog has a great post on how to choose the right company to market your law practice. Whether or not you are a law firm, it’s  helpful in how to choose the right SEO company. Take a read.

]]> http://dereksanders.wordpress.com/2007/03/21/choosing-the-right-seo-company/feed/ 3 dereksanders http://dereksanders.wordpress.com/2007/02/19/converting-site-traffic-to-clients/ http://dereksanders.wordpress.com/2007/02/19/converting-site-traffic-to-clients/#comments Mon, 19 Feb 2007 23:00:23 +0000 dereksanders http://dereksanders.wordpress.com/2007/02/19/converting-site-traffic-to-clients/ ]]> A well designed website will improve your chances of converting website traffic into clients.  Too many websites have a presentation that is out dated or just plain horrible.  The fact of the matter is that when someone finds your website, they make a judgement immediately.  Good visibility on the web is great if your are able to convert this traffic.  For a good return on investment, you must invest in a dynamic presentation.  In most cases you have a couple of seconds to make the right impression with your visitors otherwise they will hit the back button and possibly move on to one of your competitors.  Music from the 80′s may be cool but a website from the 80′s is not.  In addition to a great presentation, it is important that your visitors understand what you do at first glance.  For example, John Gomez of  The Gomez Firm is a personal injury attorney and this is clear when visiting his home page.

]]> http://dereksanders.wordpress.com/2007/02/19/converting-site-traffic-to-clients/feed/ 1 dereksanders http://dereksanders.wordpress.com/2007/02/02/the-importance-of-web-analytics/ http://dereksanders.wordpress.com/2007/02/02/the-importance-of-web-analytics/#comments Fri, 02 Feb 2007 01:25:14 +0000 dereksanders http://dereksanders.wordpress.com/2007/02/02/the-importance-of-web-analytics/ ]]> Web analytics allows you to track visitor behavior on your websites. With a good web analytics tool you can see how many visitors are coming to your site, when they came, from what search engine they came, what keywords they use, how long they stay on your site and more. Google now offers free web analytics.

]]> http://dereksanders.wordpress.com/2007/02/02/the-importance-of-web-analytics/feed/ 0 dereksanders http://dereksanders.wordpress.com/2007/02/02/internet-roi/ http://dereksanders.wordpress.com/2007/02/02/internet-roi/#comments Fri, 02 Feb 2007 01:09:51 +0000 dereksanders http://dereksanders.wordpress.com/2007/02/02/internet-roi/ ]]> This blog is about how to get the best return on your investment when you invest in the Internet.  Step number one in ensuring you have great success on the Internet is making sure you have great visibility in the search engines. Hiring a great SEO company is the most important part of making sure your company has great visibility. This blog will inform you of information that will help ensure you have a great return on your marketing spend.

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